SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs) for relevant keywords and phrases. The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website from search engines.
This is achieved through a combination of on-page optimization, off-page optimization, and technical optimization techniques. On-page optimization involves optimizing individual web pages to rank higher and earn more relevant traffic, while off-page optimization involves improving the perception of a website as a whole in the eyes of search engines. Technical optimization involves improving the technical aspects of a website that can affect its visibility and ranking in search engines.
SEO is an important aspect of digital marketing and can help businesses of all sizes to improve their online presence and reach more potential customers.
