The most important on-page SEO activities are:
Keyword Research: Identifying keywords and phrases that potential customers search for in relation to your products or services.
Content Optimization: Creating high-quality, relevant and keyword-rich content that provides value to the user and answers their questions.
Meta Tags Optimization: Properly structuring and labeling the information on your web pages using meta tags, including the title tag and meta description.
Header Tag Optimization: Using header tags (H1, H2, H3, etc.) to organize your content and give it a clear hierarchy.
URL Structure Optimization: Ensuring that your URLs are clean, descriptive, and keyword-rich.
Image Optimization: Optimizing images with descriptive, keyword-rich file names, alt tags and captions.
Internal Linking: Building a logical and organized link structure between pages within your website to help users and search engines navigate your site.
Page Speed Optimization: Improving the speed at which your pages load to enhance the user experience and reduce bounce rate.
Mobile Optimization: Making sure that your website is mobile-friendly and can be easily accessed and navigated on a wide range of devices.
Schema Markup: Using structured data to give search engines more information about the content of your pages, improving the visibility and credibility of your website.